Handmade products and sustainability
Sustainable development is not only about recycling or having an awareness of climate change. It is a change in our way of thinking and action in relation with nature, the world and humankind; grounded in the belief that the physical, social and intellectual worlds are interconnected.
Let us try to answer one question whether Handicraft is sustainable or not based on few common parameters
Production process – Handicraft is characterised by the use of basic tools and traditional techniques, with low environmental impact. On the other hand, industrial production uses high technological methods that can be a significant threat to public health and the environment.
Transport – Industrial products are oriented for international markets. On the other hand, most of the handicraft products are consumed not far from the production place. It has a direct influence on the environment by reducing pollution from transportation to consumer areas.
Quality – Unfortunately, many companies offer low quality product with a short life span, looking to maximise short term profit. You can see now a days if we buy any product the life span of a product ranges from few days to few months and we start looking for other options. But hand made products because of their unique design and look has a long product life.
Other benefits of handmade products are :
Handcrafted Products Are Worth More- A number of experiments have shown that people value an object more highly when they are led to believe it contains an “air of authenticity,” for example, if they were told it was a work of art. This means that artisan products, be they jewelry or jam, are perceived to have more value in society
Handcrafted Products Make You Feel Good About Your Purchases- Mostly handmade products are being developed in Small or cottage industries and most of the people who are working here belong to the rural backgrounds. When one buys these handmade products they feel a sense of satisfaction that they are actually helping the rural economy to grow at the same time they are promoting a business that is employing a majority of rural people.
Handcrafted Products Are Unique – The nature of handmade goods means that there are fewer of them, so whatever you’re wearing or eating or adding to your home is as unique as you are. You can never compare a truly handmade product with the machine-made products
Sustainable development is a way to secure a future for human race by preserving natural resources for coming generations. Due to increased urbanization and industrialization the natural resources are depleting fast. For these reasons, the study, promotion and fair marketing of traditional crafts is in agreement with sustainable development while, at the same time, protecting and promoting cultural diversity and traditional knowledge.